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- Why I burned down my old business to build this 🚀
Why I burned down my old business to build this 🚀

Just over a year ago, , I walked away from everything I had built.
✅ A business with a decade’s worth of momentum
✅ 700,000+ audience I spent a decade growing
✅ Reliable revenue streams
Sounds crazy, right? Here’s why I did it.
But in reality, back then I was running two businesses—half in data consulting, half in growth strategy. I was good at both, but one thing became clear:
💡 My real expertise? Architecting scalable growth systems for tech startups.
💡 My real passion? Helping founders escape founder-led sales & unpredictable marketing.
💡 My real problem? I was spread too thin to go all in.
So, in 2023, I burned it all down.
… I walked away from the wrong audience.
… I sacrificed short-term revenue.
… I rebuilt everything from scratch—this time, with full focus.
Now, I help tech founders who already have demand but are stuck in the chaos of inconsistent growth.
🚀 If you’ve hit a plateau, I’ll help you break through it.
🚀 If your growth depends on YOU, we’ll fix that.
🚀 If you’re scaling inefficiently, we’ll turn marketing into a revenue engine.
This isn’t theory. It’s a system.
If you’re ready to remove bottlenecks and build a repeatable, scalable growth engine, let’s talk.
I’m opening a few Clarity Calls this week—grab one before they’re gone.
👉 Book a Call Now
Talk soon,

Lillian Pierson, P.E.
Author, The Data & AI Imperative
Fractional CMO & Founder, Data-Mania

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