I hate to say it , but, There are only two types of professionals left:

Those who adapt to AI and those who vanish.

I’m incredibly excited to announce that my latest book, ‘Data & AI Imperative’ has hit the shelves. 

5 BIG reasons this book should matter to you, even if your work is not technical in nature

Here are 5 BIG reasons this book should matter to you, even if your work is not technical in nature:

1️⃣ The playing field has been flattened. If you know how to use data and AI effectively, you have the opportunity to outperform even the most well-funded and established ventures.

2️⃣ No business or industry is unaffected. If you aren’t using data and AI to drive growth, you’re losing market share with every passing day.

3️⃣ All business units are wide open for swift transformation. Whether you’re working in customer service, marketing or IT, there is space in your role to innovate and establish yourself as an AI-driven asset within your company.

4️⃣ No AI-savvy business owner will hire or keep a team member who doesn’t know how to use data and AI to execute in more efficient and powerful ways.

5️⃣ Data & AI have radically changed the way that business gets done. To survive, knowledge workers of all types must learn how to use it to increase productivity.

There, I said it.

Confronting people with cold hard facts isn’t my favorite thing to do, but this is for your own good.

There are two paths for knowledge workers at this time:

A. Put your head in the sand and hope for the best

B. Take proactive action to increase your understanding and proficiency with applying data and AI to your daily work.

The people in camp B will rise to the top, while the people in camp A will be made obsolete.

If you’re ready to step up and take action to ensure you’re doing everything you can to leverage data and AI to drive tremendous growth, you’ll order your copy of Data & AI Imperative now.

I invite and welcome you to a new era of how work gets done.

The book comes with over a dozen free resources to help you get started.

I’m here to help you every step of the way.

Order now and I’ll see you on the other side.

Wishing you the very best in 2025!

Lillian Pierson, P.E.

Founder & Fractional CMO at Data-Mania