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The hardest truth about landing (more) customers

The hardest truth about landing (more) customers

You can stop chasing customers when they start coming to you.

Lillian Pierson
March 18, 2025 • Read Time: 4 minutes

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Hi -

You ever feel like you’re doing everything right… but still not seeing real traction?

Maybe you’ve landed a few customers. Maybe even a handful. But growth? That’s a different story.

And the worst part? Everyone says the same thing:
“You just need to market yourself better.”

Cool. Thanks. Super helpful.

Here’s what no one tells you: It’s not about marketing more, it’s about positioning better.

Because the truth is, startups don’t stall because they’re not hustling hard enough.

They stall because they’re marketing the wrong thing to the wrong people in the wrong way.

Here’s how to fix that (fast)

3 ways to fix your positioning fast:

Stop talking about what your product does

Instead, talk about what problem it solves.
❌ “We built an AI-powered analytics platform.”
✅ “We help e-commerce brands cut ad spend waste by 37%.”

Find more of your “right-now” customers

Your early customers probably get the problem you solve. Now you need to find more just like them.

Double down on what’s already working (where did your first customers come from?)
Lean into warm intros & referrals
Join conversations in the spaces they actually hang out (LinkedIn, Slack groups, Twitter)

Make it stupidly easy to say yes

If your sales process feels like an application for NASA, you’re doing it wrong.
✅ Offer a no-brainer entry point (ie; free audit, 14-day trial, low-commitment pilot, etc)
✅ Cut the fluff—fewer clicks, fewer forms, faster response time

What happens when you get this right?

You stop chasing customers. They start coming to you.
Your “marketing problem” disappears because your messaging actually clicks.
You get traction—fast.

This is the exact approach I’ve used to take startups from zero to revenue - and if you’d like to have a conversation about how we could make this work for you, I invite you to book a free clarity call here.

Alright, that’s all for today, lovely!

Talk again soon!

Lillian