In partnership with

Hi

Today I’m thrilled to share some exciting updates about what I’ve been working on over the past few weeks. 

As many of you know, my new book, The Data & AI Imperative: Designing Strategies for Exponential Growth, is set to launch in early December January (we pushed it’s publication date back one month to leave time for a more powerful launch execution).

I really couldn’t be more excited! This book is the culmination of all the work I’ve done helping businesses harness the transformative power of data and AI to drive sustainable growth - so, naturally I’m pouring all of myself into this launch.

I’ve already developed the launch plan and we’ve begun executing. 

The podcasts are being booked, and endorsements are being written, even as I write this email!  🥳

But the thing is - helping community members like you is what this entire book and launch are ALL ABOUT.

That’s why I’d love to find a way for you to be part of it. 

And yes, I’m reaching out to ask for your support, but your involvement will come with fringe benefits to you, of course. 

Whether you have a sizable audience or not, I’ve thought of a multitude of ways to collaborate and amplify impact.

How You Can Get Involved

I broke my ideas into audience-size categories, simply because - from a marketing perspective - potential reach dictates which tactics are most appropriate.

For Experts With Audience Sizes Greater Than 10,000

If you have an audience of 10,000 or more, let’s collaborate in a way that maximizes growth for both of us. 

Keep in mind that, for all of the ideas listed below, I’ll be driving traffic and awareness to our collaboration, which will of course get you exposure among my 600,000-strong network.

Here’s how we can work together:

1. Collaborations & Speaking Opportunities

   • Co-host a Webinar or Live Event: Dive deep into the book’s themes with me in a live format that engages both your audience and mine.

   • Podcast Interviews & Media Features: Let’s create compelling content together. I can join your podcast or do a feature piece for your blog, sharing insights on data-driven growth and the transformative power of AI. And vice versa.

   • Panel Discussions & Community Talks: Host a virtual event where we discuss key strategies from the book. I can participate as a speaker or panelist - and I promise to bring incredibly valuable insights to your audience.

2. Book Endorsements & Testimonials

   • Provide a written or video endorsement for the book. If received by October 10, your endorsement can be included in the printed edition, which of course adds a bit of prestige to your brand - not to mention the visibility you’ll get from within my network when I feature that endorsement during the launch. Please let me know if you’d like me to send you over an endorsement copy right away!

3. Exclusive Launch Promotions

   • Promote the book to your audience via email or social media. I can even get you exclusive discount codes or special content that’s tailored for your community in order to create a unique value proposition for your followers.

For Experts With Audience Sizes Less Than 10,000

I would absolutely treasure your support, even if your audience is under 10,000!

Here are some ways you too can participate in the launch:

1. Share on Social Media

   • Share the book’s launch announcement, reviews, or key insights on your social channels. Every post, share, and comment helps amplify the message.

2. Join the Book Club or Community Discussions

   • Participate in or host a book club discussion. Even smaller, intimate groups can have a significant impact by supporting people in engaging deeply with the book’s content.

3. Recommend to Your Network

   • Recommend the book to colleagues, friends, or industry peers who might benefit from it. Word-of-mouth is incredibly powerful, and your personal endorsement goes a long way.

4. Affiliate Marketing

   • Join Amazon’s affiliate program to earn commissions for every book sold through your referral. This is a fantastic way to support the launch while also benefiting from your promotional efforts.

5. Forward this Email

   • If you have any favorite podcasts, journalist, or blogs - I’d love to get involved with those. Please just forward this email to your contact, cc me, and add a little note about why we should collaborate.

Why Get Involved?

Supporting the launch of The Data & AI Imperative is a unique opportunity to connect with others up-and-coming leaders in the AI-growth community, and to gain cutting-edge insights and strategies for business growth. 

And again, by collaborating, you’ll also gain visibility within my extensive network of 600,000+ tech professionals - which of course could drive significant engagement to your own brand.

This is a chance to align yourself with a groundbreaking project that’s set to make waves in the world of data and AI.

Next Steps

The sooner, the better, especially for endorsements that need to be included in the print edition. 

And if we’re planning a joint event or content piece, this will give us ample time to coordinate and promote in a powerful way.

Thank you so much for your ongoing support and for being a part of this journey with me. I’m excited to see what we can achieve together!

All the best,

Lillian Pierson

PS. Have other ideas? I’m all ears! Let’s brainstorm and create something amazing together.

PPS. Please forward this to a friend or thought leader who you think might be interested in collaborating!

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