☠️ Meta's all-time low, 🔝Customer acquisition tactics, 🆕 Book on pre-order

To: My Cleverest Converg-ling

From: The Desk of Lillian Pierson

📰 This Week In Data & AI: July 29, 2024

On July 23, Meta unveiled its latest generative AI model, Llama 3.1. 🥳 Touted as a powerful AI assistant for planning, studying, and creating, it sounds exciting - I know! BUT…

☠️ User feedback over the weekend (shown below) has brought to light new concerns about Meta's practices. Evidence suggests that Meta operates under government influence and prioritizes paid promotions. While I also use Meta's platforms, I believe that it's important for us all to acknowledge information veracity concerns, especially when it comes to generative AI models. For a balanced view, we should remain vigilant about these issues. 

See the reports for yourself below:

WEEKLY GROWTH MARKETING POWER PLAY

If you want predictable, reliable revenue growth, you need to be using the right combination of customer acquisition strategies. 

In this week’s blog post, I’m introducing you to some of the more popular customer acquisition strategies for B2B tech startups.

I’ll leave you a brief cheat sheet below to let you decide if you’re up for a full read:

1. Content Marketing

   • Create valuable content that resonates with your audience. Think blogs, whitepapers, case studies, and webinars.

   • Publish high-quality content to establish yourself as a thought leader and attract potential clients.

2. SEO

   • Implement both on-page and off-page SEO strategies to improve your search engine rankings.

   • Conduct keyword research to optimize your content and increase visibility.

3. Paid Advertising Channels

   • Explore PPC, social media ads, and display advertising to reach a broader audience.

   • Focus on targeting and budgeting to maximize your ROI.

4. Social Media

   • Identify the platforms where your audience is most active.

   • Engage with your audience through consistent posting and interaction to build a loyal community.

5. Networking and Partnerships

   • Attend industry events and conferences to expand your network.

   • Form strategic alliances with complementary businesses to enhance your reach.

6. Data Analytics

   • Track key metrics and KPIs to make informed marketing decisions.

   • Utilize tools and techniques that enable data-driven strategies.

7. Email Marketing

   • Craft compelling email content and segment your list for targeted outreach.

   • Personalize your emails to increase engagement and conversion rates.

8. Customer Referral Programs

   • Encourage your satisfied customers to refer others by structuring an effective referral program.

   • Reward referrals to motivate ongoing participation.

Ready for the deep dive? Read the full blog post here.

CUSTOMER ACQUISITION CORNER

5 partnership strategies that drive explosive growth for early-stage B2B tech startups (you can't miss this)

Growing a B2B tech startup is as much about having a great product as it is about building the right partnerships. Here are 5 partnership strategies that I use to drive explosive growth for my early-stage B2B tech startup clients:

1. Find Complementary Partners
   Look for companies that offer products or services that complement yours. This creates a win-win situation where both parties can offer more comprehensive solutions to their customers.

2. Leverage Influencer Collaborations
   Partner with industry influencers and get them to promote your startup to a broader audience. Their endorsement can significantly boost your credibility and reach.

3. Engage with Strategic Investors
   Beyond funding, strategic investors can open doors to new networks and opportunities. They often bring valuable industry insights and connections.

4. Build Alliances with Industry Leaders
   Align with established companies in your sector. These partnerships can provide validation and access to resources that might otherwise be out of reach to you.

5. Develop Referral Programs
   Create partnerships where businesses refer clients to each other. This mutual support can lead to a steady stream of new leads and customers.

Partnering strategically can make all the difference in scaling your startup quickly and effectively. I cover these topics, and other powerful customer acquisition strategies, in my latest guide: The Jump: A Guide to Entrepreneurship for People Who Are Stuck in Their Jobs

The Jump is a comprehensive 70-page instruction manual designed to help you hit the ground running with your own bootstrapped venture.

What you’re getting:

• Clarity: Gain a clear roadmap on how to start your business from scratch.

• Revenue strategies: Learn practical ways to translate your ideas into realistic revenue streams.

• Customer acquisition: Discover proven methods to land your first customers and grow your user base.

Grab your copy today.

EXCLUSIVE INVITE

Most tech founders face these 3 challenges—here’s how to tackle them…

Are you a visionary tech founder that’s struggling to:

- Convert your prospects faster?

- Generate more relevant leads?

- Drive more revenue from your marketing activities without increasing spend?

Imagine a future where:

• You’re completely relaxed knowing that your marketing function is owned and led by an experienced executive.

• You’re driving substantially more bottom-line revenue from your existing marketing spend.

• You have a holistic growth strategy that cuts across all business divisions.

• You have peace of mind knowing that your growth KPIs and reporting structures are clearly established.

It’s completely possible for you to achieve consistent, reliable revenue growth - and depending on your situation, I may be the perfect long-term growth partner to get you there. Let’s explore synergies and see if there’s a fit. 

DOES YOUR GROWTH STRATEGY PASS THE AI-READINESS TEST?

I’ve put these processes to work for Fortune 100 companies, and now I’m handing them to you…