Hey, it’s Lillian here. :)

There’s something that’s been on my mind lately, and I feel a strong need to share it with my community.

Let’s talk about brands and creators who are spamming out obviously AI-generated copy without concern for whether they’re adding any genuine value with their marketing at all.

Just a few days ago, I read a post from a content creator I respect. She vented her frustration about how brands using AI like this are turning the internet into an assembly line of meaningless content. She believed this trend is diluting the value of authentic storytelling and connection across online marketing as a whole.

She made some solid points about the risks of relying on AI inauthentically… how it can feel robotic and disconnected.

But, honestly, I disagree with her belief that using AI in marketing is inherently a problem.

Let me explain why.

My thoughts on AI-generated marketing content

First, a disclaimer:

AI has the potential to transform marketing for the better. It can help teams create faster, test ideas more efficiently, and even unlock new ways of engaging audiences. That’s undeniably powerful.

But here’s the catch: There’s a HUGE difference between using AI as a tool for better results and letting it take over your brand without care (or even a strategy to support its use).

Personally, I believe brands should use AI to amplify creativity, not replace it. The goal shouldn’t be to churn out more content just because it’s easier or faster. Instead, the goal should be to create marketing assets that are built for efficiency, impact, and true value imparted.

Instead of pushing out generic AI-generated copy, imagine if brands used the time and energy they saved to craft something extraordinary… Something that resonates on a human level and delivers real value to their audience.

So, here’s my advice:

• Don’t just use AI to save time. Use it as a tool to dramatically improve the quality of your work.

• Avoid falling into the trap of publishing content  just to publish. If your content lacks substance or purpose, please put it in the recycling bin. 🗑️

• Focus on delivering authentic value… Whether that be through sharing of insights, inspiration, or solutions to real problems that real people in your audience have.

Honestly, I get it. There was a time when I, too, experimented with using AI for marketing without much oversight. But I quickly realized that taking shortcuts like this didn’t align with my values, nor did it serve my audience.

If you’re looking to level up your marketing while staying true to your brand, a great way to spend your time would be to explore resources that show you how to integrate AI effectively without compromising on quality. 

For instance, here are some collaborations I’ve published recently that might help:

👉 AI Agents in Marketing – Without Them You’re Leaving Revenue on the Table (an interview of SingleStore CMO, Madhukar Kumar)

👉 AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]

👉 8 Overlooked AI Tools for Startups to Double your Growth in 2025 [PODCAST]

Have an incredible week ahead. Remember, the key to leveraging AI in your business isn’t just to do more… It’s to do it WAY better.

Stay amazing and keep pushing for quality over quantity!

All the best,

Lillian Pierson, P.E.

Author, The Data & AI Imperative
Fractional CMO & Founder, Data-Mania