In partnership with

Hey ,

Imagine this: You’re a top data and analytics executive in the financial sector with years of experience and a strong professional network, but suddenly, redundancy looms. 

The path ahead? Massively uncertain.

That’s where one of our clients found himself. 

Despite his wealth of expertise, his online presence was underwhelming—an unoptimized LinkedIn profile, no clear brand, no structured customer acquisition strategy. 

And without a fast way to land clients, the transition from employment to independent consulting felt daunting.

The challenge 

Build a sustainable analytics consulting business—without the luxury of time or a hefty marketing budget.

So, here’s what we did:

1. Positioned His Expertise: We defined his ideal client profile (ICP), refined his unique value proposition, defined a compelling offer, and then optimized his LinkedIn profile to clearly attract people from his ICP into his funnel.
   

2. Built His Brand: We mapped out a content strategy for him to share insightful, authoritative, and demand-generating posts organically on LinkedIn. These demonstrated his deep industry knowledge and why he was really the only and best option on the market for the exact needs of his ICP.
   

3. Activated His Network: We guided him to reach out to his existing contacts, those professionals who already respected his work, and directed traffic to a simple call booking page.
   

The result? 

Within just six months, he’d landed multiple consulting contracts worth hundreds of thousands of dollars—without needing a complex funnel or ad spend!

His secret? Leveraging a warm network against a clear compelling offer, and optimal positioning and messaging.

Today, he’s not just surviving—he’s thriving. His consulting business scaled rapidly, and he quickly expanded his team to meet the demand.

Why am I sharing this?

Because if you’re like most early-stage founders, you might be feeling the pressure to build something big—fast. 

You don’t need to burn cash on paid ads or build complicated systems to get started. 

Sometimes, the key is simply tapping into what you already have—the network you’ve built and the expertise you own.

If you’re ready to learn how to turn your expertise into a predictable revenue engine, I’m offering a free Personalized Roadmap Session. 

The Personalized Roadmapping Session is for early-stage startup founders who want to build a predictable, scalable revenue engine by leveraging best-in-class product and growth marketing strategies that drive explosive demand in record time.

I’ve opened just three slots this week for early-stage founders who are serious about building scalable, repeatable growth systems—without the chaos.

Talk soon,

Lillian Pierson, P.E.

Author, The Data & AI Imperative
Fractional CMO & Founder, Data-Mania

Wistia analyzed millions of videos so you don’t have to

Wistia, a leading video marketing platform for businesses, just released their fifth annual State of Video Report. The report, based on insights from over 14 million videos, and 100,000 businesses, brings you the latest video tips, trends, and insights. Download a copy to…

• See how your videos perform against industry benchmarks

• Learn which kinds of videos get the most engagement so you can make more of them

• Find out how to scale your video strategy for less $$ with AI

Plus, it’s actually fun to read. How many reports can you say that about?

Get your free copy