To: My Cleverest Convergling

From: The Desk of Lillian Pierson

Breaking News In Tech: June 24, 2024

⚠️ Apple may be in some hot water with this class action lawsuit on the horizon. Invest wisely!

Today on The Convergence

• AI Tool Selection Snippet

• AI-Led Growth Marketing Tip-Of-The-Day

• Founder-Led Growth Corner

• Get Involved In The Convergence Community

AI Tool Selection, Simplified

In B2B tech, the tools you choose can make or break your success. With AI tools flooding the market, it’s vital that you pick the one that aligns perfectly with your firm's needs and goals.

Here’s 5 steps you can follow to make an informed decision on what AI tool to try next:

1. Identify your needs: Assess the specific challenges your firm faces and what you aim to achieve with AI.

2. Evaluate options: Research different AI tools, focusing on their features, user reviews, and case studies.

3. Pilot testing: Implement a trial phase to see how well the tool integrates with your current systems and workflows.

4. Cost-benefit analysis: Compare the costs of the tools against the potential benefits and ROI.

5. Get expert advice: Consult with AI and industry experts to ensure you’re making a prudent decision.
   

   Choosing the right AI tool is the key to improving efficiency, increasing competitiveness and driving growth in the B2B space. Make sure your choice supports your long-term strategy and helps you achieve your business objectives.

AI-Led Growth Marketing Tip

Harsh AI truth:

Implementing AI is only half the job done in B2B SaaS revenue growth.

• You need to personalize the user experience with AI.

• You need to leverage AI-driven predictive analytics.

• You need to use AI for automated customer support.

• You need to optimize pricing strategies using AI.

• You need to prioritize high-quality leads with AI scoring.

STOP thinking AI is just an add-on.

START using AI as a core strategy for driving revenue growth.

Founder Led Growth Corner

When your startup grows 200% in 3 months, how do you avoid burnout?

During my time as a marketing advisor and fractional CMO, I've faced this challenge head-on, many times. It’s an exhilarating yet exhausting experience that can lead to burnout if not managed properly.

Here's what helps me navigate through rapid growth phases:

1. Prioritize self-care: Regular exercise, proper nutrition, and sufficient sleep. These basics are non-negotiable.

2. Delegate wisely: Trust your team and delegate tasks. Micromanaging will only drain your energy.

3. Set boundaries: Maintain a clear line between work and personal life. This is vital for long-term sustainability.

4. Stay organized: Use tools and systems to keep track of tasks and deadlines. This reduces stress and increases productivity.

5. Seek support: Surround yourself with mentors and peers who understand your journey. Their insights can be invaluable.

These strategies help me stay sane during high-growth phases, while also ensuring that my company continues to thrive without compromising my well-being.

Monday’s Growth Prompt: How to delegate more execution-level work

Enter this prompt into ChatGPT:

“Provide me a step-by-step tutorial on how to delegate [responsibility] for [type of company]”

Output: After entering this prompt, you’ll get a step-by-step tutorial you can use to effectively delegate any execution-level tasks of your own choosing.

DOES YOUR GROWTH STRATEGY PASS THE AI-READINESS TEST?

I’ve put these processes to work for Fortune 100 companies, and now I’m handing them to you…