To: My Cleverest Converg-ling

From: The Desk of Lillian Pierson

Breaking News In Tech: July 15, 2024

📈 Last week’s SCOTUS ruling on NetChoice impacts more than just social media companies; it also affects state legislatures' ability to regulate online content.

To everyday internet users, this ruling could mean more consistent and less state-controlled content on social media platforms, thus ensuring that our online speech is protected by the First Amendment.

Given the recent attempt on the life of Former President Trump, and the wild disparity of news messaging about that event (between what was shown on X vs that which was visible across state-sponsored media), I’d say this ruling is probably a good thing - but decide for yourself by reading more here.

A Founder-Led Growth Blueprint

If you’re ready to take your brand to the next level and drive more predictable, reliable revenue growth, then why not start with founder-led growth? This week we’ve put together a comprehensive guide that’ll help you build a powerful founder-led brand that resonates and converts.

You can read the full blog post here.

New Product Alert: Visible

It’s been a while since I’ve released any new products, but that’s about to change A LOT.

In partnership with EXP, I’ll be producing 4 - 5 new products each month for our digital products shop and membership. The first product we’re releasing is called Visible. Read more below…

Are you a startup founder or aspiring leader that’s struggling to scale your business? It happens. Here are some common challenges you might be facing:

1. Building Trust: You understand that a strong personal brand is extremely valuable, but how do you establish one without becoming an influencer?

2. Driving Traffic: You want to attract the right audience, but finding the right strategy feels overwhelming.

3. Boosting Sales: You’ve got a great product or service, but converting leads into sales seems like an uphill battle.

If these challenges sound familiar, you’re not alone. Many founders and leaders face the same hurdles. The good news? There’s a solution.

Visible: Learn the secrets of building a lasting personal brand with this 47-page hands-on guide that’s designed specifically for people like you. It shows you how to build a powerful founder-led brand that builds trust, drives traffic, and boosts sales—without turning into an influencer.

Ready to take the next step? Let’s make your founder-led brand Visible!

Tips For Building A Brand That Truly Reflects Your Vision

7 steps for building a brand that truly reflects your vision as a tech founder (even on a tight budget).

1. Appreciate the Importance of Founder-Led Brands

2. Define Your Unique Value Proposition (UVP)

3. Craft a Compelling Brand Story

4. Leverage Thought Leadership and Personal Branding

5. Utilize Social Media to Amplify Your Message

6. Build Strong Relationships with Key Stakeholders

7. Measure Success and Iterate on Your Strategy

Get more in-depth insights on how to do these things in this week’s blog post.

Or if you’re ready to get my help in growing your startup then, book a free consultation so we can discuss ways you can start achieving more predictable, reliable revenue growth!

Wednesday Women In AI Marketing Feature

I was recently featured by Wednesday Women in their segment on Women In AI. Check them out to learn more about the incredible work that other women in AI are doing globally.

DOES YOUR GROWTH STRATEGY PASS THE AI-READINESS TEST?

I’ve put these processes to work for Fortune 100 companies, and now I’m handing them to you…