To: My Cleverest Converg-ling

From: The Desk of Lillian Pierson

📰 This Week In Data & AI: August 5, 2024

In the latest Lex Fridman podcast, Elon Musk swears that, for the foreseeable future, Neuralink will only focus on helping people by repairing damages or disfunctions in their neural system. He clearly wanted to avoid the conversation about neural chips being connected to generative AI.

But, that’s not the case for Synchron. Nope. They’re all over the place, jumping for joy about how they’re integrating ChatGPT right into people’s normal brain function, for good or for bad. Give this article a read and let me know what you think.

AI MARKETING STRATEGY SIDELINE

𝐖𝐡𝐲 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐠𝐞𝐧𝐀𝐈 𝐒𝐄𝐎 𝐭𝐨𝐨𝐥𝐬 𝐜𝐨𝐮𝐥𝐝 𝐜𝐨𝐬𝐭 𝐲𝐨𝐮 𝐖𝐀𝐘 𝐌𝐎𝐑𝐄 𝐦𝐨𝐧𝐞𝐲 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 (𝑟𝑒𝑎𝑑 𝑡ℎ𝑖𝑠 𝑏𝑒𝑓𝑜𝑟𝑒 𝑏𝑢𝑦𝑖𝑛𝑔)

Breaking through growth barriers in B2B tech often feels daunting, especially for technical founders. It’s no wonder that new startups are turning to novel, but potentially dangerous traffic-generation approaches.

 The truth is that effective, organic, white-hat SEO tactics can still put you on the map really quickly (despite the impacts of generative AI). 

Here are four strategies that can help you boost your online visibility long-term, and one practice to avoid:

❌ 𝐀𝐕𝐎𝐈𝐃

Avoid using automated #generativeAI SEO blogging tools and paid backlink-building services. You’ll get deindexed by Google. They’re doing it left and right these days. 

Don’t believe me? Read this.

✅  𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

Identify the keywords your target audience is searching for. Tools like Keywords Everywhere can help you find the most relevant terms to include in your content.

✅ 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:

Ensure your website content is optimized with these keywords. Pay attention to meta descriptions, headers, and internal links to improve your search engine ranking.

✅ 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭:

Create valuable content that addresses the pain points of your audience. Regularly updated blogs, whitepapers, and case studies can establish your brand as a thought leader.

✅ 𝐎𝐫𝐠𝐚𝐧𝐢𝐜, 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠:

Build backlinks from reputable sources to enhance your site's authority. Guest posting, partnerships, and participating in industry forums are great ways to earn these links.

I’ve personally overseen the execution of such tactics for dozens of clients - Long-term organic traffic and improvements in search rankings is the inevitable result, even for newcomers. Execute these tactics soon to help your startup stand out in a crowded market.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐫𝐨𝐜𝐤-𝐬𝐨𝐥𝐢𝐝 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? Let's connect and explore how we can boost your online visibility together.

WEEKLY PRODUCT GROWTH POWER PLAY

𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐜𝐨𝐥𝐝 𝐜𝐚𝐥𝐥𝐬 & 𝐞𝐦𝐚𝐢𝐥𝐬, 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐧𝐧𝐨𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. (𝑑𝑜 𝑡ℎ𝑖𝑠 𝑖𝑛𝑠𝑡𝑒𝑎𝑑)

𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐓𝐎𝐏 𝐜𝐨𝐥𝐝 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡.

I see too many people sending cold emails and making cold calls with o̲n̲l̲y̲ ̲d̲e̲t̲r̲i̲m̲e̲n̲t̲a̲l̲ ̲r̲e̲s̲u̲l̲t̲s̲.

Do this instead:

• Build a customer referral program. 

• Turn satisfied customers into brand ambassadors. 

• Focus on creating genuine, authentic connections with prospects. 

• Leverage social proof and testimonials. 

• Encourage word-of-mouth marketing.

𝐂𝐨𝐥𝐝 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐨𝐟𝐭𝐞𝐧 𝐝𝐚𝐦𝐚𝐠𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧.

Save your effort, build authentic relationships, and watch your brand grow naturally.

💪 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐩𝐫𝐨𝐠𝐫𝐚𝐦? I’m here to help. Book a free consultation today below at:

📚 And if you’re just getting started and looking for your first few customers, I’ll walk you through the entire process in my latest guide, The Jump.

COMMUNITY SPOTLIGHT

Technology for Marketing is hosting an AI Startup Contest that’s open for entries until Aug. 12, 2024, with a chance to win a substantial prize of £10,500! Showcase your business to industry leaders & potential customers.

Imagine the exposure you'll get in front of industry leaders and potential investors, plus the invaluable expert feedback to help you refine your product. Don't miss out on this chance to be featured!

THIS WEEK ON THE BLOG

Proven Customer Acquisition Strategies for B2B Tech Startups

If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.

DOES YOUR GROWTH STRATEGY PASS THE AI-READINESS TEST?

I’ve put these processes to work for Fortune 100 companies, and now I’m handing them to you…