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Why focusing solely on AI automation might stall your growth (and what to do instead)

Alignment of market needs and community is where the rubber hits the road

Author

Lillian Pierson
July 08, 2024 • Read Time: 9 minutes

To: My Cleverest Convergling

From: The Desk of Lillian Pierson

Breaking News In Tech: July 8, 2024

📈 OpenAI got hacked and didn’t tell anyone (is that even legal?) So, now you can add undisclosed security breaches to your list of things to worry about when you’re using OpenAI products.

“Executives decided not to share the news publicly because no information about customers or partners had been stolen”

Today on The Convergence

Founder-Led Startup Spotlight

Humanic's Gen AI: The secret to driving 3x higher conversions (without extra effort).

I’ve recently had a few conversations with Arjun Saxena, the founder and CEO of Humanic AI. As a Product-Led Growth (PLG) CRM, Humanic helps companies score and organize a large number of active users, both trial and paid. 

Some of the coolest features that I think you’d love about this product are its:

  • Data Integration: Users can connect payment data (typically from Stripe) and user activity data (from tools like Mixpanel, Segment, or Amplitude) to the platform.

  • User Personas: The platform calculates various user personas based on payment and activity data - in this way helping businesses understand user behavior and segments.

  • Distribution Analysis: Humanic provides distribution analysis of payments, user tenure, and activity, helping identify critical user segments like "Critical Kathy" (low activity, high payments) and "High Risk Hillary" (medium activity, medium age).

  • Campaign Management: The CRM enables users to select specific user segments for campaigns and export data to tools like Excel, HubSpot, and Salesforce.

  • Continuous Data Sync: Humanic supports continuous data synchronization with various CRMs, data warehouses, and marketing automation tools like MailChimp and Intercom.

If you’re curious to see how it works for yourself, they’ve put together a nifty product tour you can check out here.

If you’d like to join my personal inner circle of founders, operators, and thought leaders, book a 1-on-1 networking call with me here.

An Honest Question

Be honest, how much time do you waste in needless meetings each week?

Login or Subscribe to participate in polls.

Time is one of your most important assets. Once it’s gone, you can never get it back. 

So wasted time? Well, nobody in the #tech industry has time for that.

That’s why I’m proud to offer strategic #marketing solutions that save time while driving reliable revenue growth for my #startup clients.

How?

By leveraging my signature data-intensive methods to build winning marketing strategies and personalized tactical recommendations, I streamline your customer acquisition, so you can focus on what you do best – innovating and leading your company.

Ready to reclaim your time and achieve consistent revenue growth without the full-time CMO price tag? Book a time to speak with me today.

Tooltip + Product Marketing Prompt

As a fractional CMO for B2B tech startups and professional services firms, I can’t go without robust marketing automation tools. My go-to? BeeHiiv.

BeeHiiv makes it fast and easy to create and manage high-impact email campaigns. Its intuitive interface, advanced segmentation capabilities, and powerful analytics ensure that marketing execution is both effective and efficient. 

MONETIZATION - BeeHiiv’s biggest claim-to-fame is its monetization - Think: built-in tools to advertise and to integrate subscription models and paid newsletters. Say hello to email marketing that pays for itself. 

COMMUNITY ENGAGEMENT - Also, Beehiiv’s community-building features make it easier to build engaged and interactive audience segments, so you can cultivate more loyalty and long-term customer relationships from within your community.

ANALYTICS - Lastly, with BeeHiiv’s robust analytics, you can track performance metrics in real-time, thus enabling the continuous optimization and data-driven decision-making that we all want more of in our lives today. 

If you want to drive consistent revenue growth while scaling your marketing efforts without a hitch, be like me and make BeeHiiv a core component of your marketing stack today.

💁‍♀️ Check out BeeHiiv for yourself using my referral link here.+

Product Marketing Prompt

Once you’ve got BeeHiiv up and running, use the following prompt to generate your first pre-launch email:

In [X] days we are launching an incredible new product that helps [ICP] to [problem your product solves]. The three biggest features/benefits are: [Feature/Benefit 1], [Feature/Benefit 2], [Feature/Benefit 3]. Write a pre-launch email inviting the reader to sign-up for the launch list to get a [percentage]% off code for when the product is released.

Women Leaders In AI Marketing Study + Takeaways

The Study

I was recently humbled to be featured alongside Anthropic co-founder Daniela Amodei and Writer.com CEO, May Habib in the "101 Women in AI Marketing" report by Women Love AI Marketing. 

This report underscores the growing impact of AI in marketing and demonstrates how women leaders are leveraging AI to transform marketing strategies and achieving remarkable results while doing so.

Implementing these trends can give your tech startup the competitive edge it needs, drive rapid growth and bring new life to your customer acquisition efforts.

Takeaways:

Optimize customer acquisition with AI: 5 trends every tech startup should know.

Staying ahead in the tech startup world means embracing the latest AI trends to optimize customer acquisition. Here are five trends that tech startup leaders can't afford to ignore:

  1. AI-Powered Predictive Analytics: Harness data to forecast customer behaviors and tailor your marketing strategies accordingly. Predictive analytics significantly improve targeting and personalization, which leads to higher conversion rates.

  2. Chatbots and AI Assistants: Improve your customer interactions and support with AI-driven chatbots. These tools provide instant responses and personalized experiences, oftentimes increasing customer satisfaction and engagement.

  3. Personalized Customer Journeys: Use AI to build highly personalized customer journeys. From tailored content to customized product recommendations, personalization drives better engagement and loyalty.

  4. Automated Content Creation: Leverage AI to streamline your content creation process. Automated tools will help you generate relevant content at scale, thus ensuring your message reaches the right audience at the right time.

  5. AI-Driven Email Campaigns: Optimize your email marketing with AI. From segmentation to content optimization, AI is very helpful in executing more effective email campaigns that better resonate with your audience.

Get Involved In The Convergence Community

Curious to learn more about sustainable growth strategies? Hit reply and let’s discuss how to drive consistent, reliable revenue growth for your startup.

Other ways you can get involved:

  • Book Launch Party: Sign up for our private, invite-only book launch party to get in on all the festivities and goodies when my latest book, The Data & AI Imperative: Designing Strategies for Exponential Growth, is released this winter.

  • Sponsor The Convergence: If you’re interested in having your product or brand featured in The Convergence, we have limited capacity for new sponsors. Get started here.

Best Regards,

Lillian Pierson, PE

Fractional CMO & Founder, Data-Mania

DOES YOUR GROWTH STRATEGY PASS THE AI-READINESS TEST?

I’ve put these processes to work for Fortune 100 companies, and now I’m handing them to you…

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