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You know - the first step of any powerful data strategy should always be to survey what’s happening across industry and look at what approaches that your competitors are using that you could piggy back off to drive growth at your company.

And the most natural first use case to execute around is, of course, the most obvious one - decision support.

It’s quick and easy to use data for smarter decision-making, and you almost never need to build complex AI systems or even a very big budget.

Just look at what Vince Lee achieved when he learned my approach to using data to score a quick win at the Central Bank of Malaysia.

Here’s how you could approach getting started with that…

Identifying your most achievable "quick win"

Here’s a practical approach to help you implement this strategy today:

1. Define Your Key Metric

Identify one metric that you believe will be most crucial for immediate growth, such as customer retention rate or conversion rate. Choose one which will show results quickly with a small, data-driven intervention.

2. Segment and Analyze

Break down this metric by customer segments, time periods, or sales channels. This will help you isolate patterns that reveal what works and where improvements need to be applied. 

For example, if you’re focusing on conversion rate, then look for variances by customer-type or sales-cycle-stage.

3. Implement a Micro-Experiment

Based on your findings, implement one small, targeted change. It might be as simple as adjusting messaging for one customer segment or fine-tuning your timing in some small way. 

Keep it tiny, track the impact, and iterate. This lets you get immediate insights with minimal resources and guides larger changes.

These three steps will position you for an actionable, data-driven approach that will increase confidence rapidly through quick wins. 

It’s in The Data & AI Imperative, where you develop these tactics into scalable plans that make a lasting impact.

Throughout the book, I focus on helping you secure your first quick win.

Starting right from Chapter 1, I personally show readers how to kickstart a data strategy using the existing data you have… like sales reports, customer feedback, or operational data, to unlock your best options for growth.

Ready to deliver your first quick win? Pre-order now to lock in the lowest price!

Pre-order The Data & AI Imperative at the lowest price possible before it’s too late: Amazon Pre-Order Link

To your success,

Lillian Pierson & Team

Fractional CMO & Founder, Data-Mania

P.S. The pre-order price won’t last long — grab your copy today and start implementing these strategies now!

Proxy, the AI Agent for Everyday Life

Imagine if you had a digital clone to do your tasks for you. Well, meet Proxy…

Last week, Convergence, the London based AI start-up revealed Proxy to the world, the first general AI Agent.

Users are asking things like “Book my trip to Paris and find a restaurant suitable for an interview” or “Order a grocery delivery for me with a custom weekly meal plan”.

You can train it how you choose, so all Proxy’s are different, and personalised to how you teach it. The more you teach it, the more it learns about your personal work flows and begins to automate them.

Join the waitlist here